These funny square looking barcodes are starting to emerge within the media. If you haven’t seen them yet, believe me, you will start seeing them soon. They are called Quick Response Codes, or QR Codes. Developed in Japan in the early 1990′s, they are 2-D barcodes used to improve tracking and provide relevant and immediate information.
A QR Code can be used within any type of media – postcards, marketing collateral, signs, catalogs, and even clothing. You can activate QR Codes with a mobile device application. I used an iPhone application called “NeoReader” which worked very well and it’s free. By simply scanning the code with the application, the mobile device is connected to the desired URL. You are then directed to a website or landing page providing you more information and special offers.
A company called Kaywa I found online has a QR generator, and this is where I generated our QR Code to the left. You can find them online at: http://bit.ly/c21BNz. QR Codes are being used by savvy marketers in campaigns to increase website traffic and qualify leads. As mobile devices evolve you can be assured QR Codes will become more familiar. They are the perfect bridge for print and media.
Roberts Printing has expert sales staff that can help you incorporate QR codes and assist you with how to use them in your marketing collateral. Call us today at 727.442-4011.
